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Featured Collections
Featured Collections
Featured Collections
Featured Collections
Featured Collections
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Title Goes Here
The Future
of Denim
This is Moto
Abrasion resistance, protection, durability, stretch, temperature control—the future of denim has arrived. Infused with textile science and breakthroughs only available in the smartphone era, our Moto Pant and Long Haul Jacket in Dyneema® Denim are not only built to withstand the road rash from a motorcycle crash, but ultimately created to last longer than any denim on the market.
A Better Denim
Woven with the World’s Strongest Fiber™, it doesn’t get any more badass than this. Comprising 52% of our Moto fabric, Dyneema® is fourteen times stronger than steel, nearly as soft as silk, and most commonly trusted in industrial applications, like the ropes employed to shore up supertankers and the straps found in high-rise construction cranes—not to mention bullet-proof vests.
Abrasion Proof
The denim used in our Moto Pant and Long Haul Jacket is constructed with an unprecedented double-warp beam with cotton facing and Dyneema® on the back and weft. Taking full advantage of this breakthrough, textile strength increases exponentially, including 360-degree torsional strength, all resulting in a denim with seven times the abrasion resistance, durability, and tear-strength compared to the traditional variety.
Built For The Long Haul
Until we figure out how to infuse extraterrestrial materials into fabrics, this is entirely the most durable and most comfortable denim available and the only way to create the denim of the future. The cotton-facing exterior obscures any degree of armoring and wears like all of our denim, making each and every pair unique to its owner. Because, just as denim comprised the everyday uniform one hundred years ago we predict that trend to hold true in the next hundred.
- More Strength
- Dyneema® is Ultra High Molecular Weight Polyethylene (UHMWPE). As the World’s Strongest Fiber™, Dyneema® offers maximum strength combined with minimum weight.
- More Protection
- The denim used to construct the Moto Pant and Long Haul Jacket offers protection for over four seconds of slide time.
- Better Deal
- Over seven times the durability of a traditional pair of denim. It’s a lot like getting a week’s worth of jean in one purchase. You do the math.